Toll Free: 1-877-932-7766
User LOGIN
| Privacy Policy
| Site map
  Email Marketing Tips Newsletter: 
Frequently Asked Questions
answers

General
Why use a Full Service email marketer such as yourself instead of purchasing 'do-it-yourself' software which is available all over the web? What advantages do you offer?
While there are many reasons, we'll state a few important one's plus encourage you to read over our site for a full understanding.
  • You will be using your ISP for delivery which will most likely be in violation of your service agreement restricting such activity.
  • The IP address that you will be using will not be on any ISP White Llists so there's no guarantee that your emails will be delivered by ISP's. In fact most, if not all, WILL be blocked by some ISP's.
  • You own email HTML coding will probably not display well in all or most readers, plus will contain many spam filter triggers.
back to questions

What type of results or ROI can I expect?
Divide the number of click-throughs by the total number of email recipients to calculate your click-through rate (CTR). Divide the number of conversions by the number of clicks to calculate your clicks to conversion rate. You could divide the number of conversions by the number of recipients if you don’t even care about clicks. Of course, the percentage will be lower, but this may be your metric for success. A rate of 3 to 8% of recipients to conversion is a successful campaign. You would also want to calculate the cost per conversion. If the conversion rate was low, but the cost was considerably lower than another campaign, it could still be considered successful. If conversion is your goal, then you want to make sure you have the mechanisms in place to measure conversion.
back to questions

Can you be trusted with our valuable email contact list?
Absolutely! We will never rent, sell or divulge any information about your list to any third party. As a bonus, you can also rest easy knowing that your most current list is in a secure zone and with redundant backups.
back to questions

Lists
I want to buy a targeted list of opt-in prospects from allWEBeMAIL.
allWEBeMail does not offer any list for sale. Our clients provide their own Opt-In lists which they have harvested from their clients or subscribers.
back to questions

I just bought 30 million totally legit opt-in emails. Can you blast 'em for me?
Purchased, rented or 3rd party lists are not permission-based lists, so allWEBeMAIL will not deliver these. Please see our Anti-Spam page for more details
back to questions

How do I know if my list is Permission-based or Opt-In?
If you're uncertain you have permission to send them emails, you don't. You may have lists of people who you met at tradeshows. You may have prospects who signed up for one of your events. You may have a list of people who dropped their business cards into a fish bowl at your cash register to win a free sandwich. But you don't have their permission to send them email marketing. Until you have their permission, allWEBeMail will not deliver them anything. Here's our terms of use for more clarification.
back to questions

Delivery
What do you do to make sure my emails get delivered?
We have relationships with ISPs and blacklist providers around the globe to help ensure your message gets delivered. Our ISP Relations department works on your behalf by sharing our policies and practices with ISPs thereby forging a relationship of trust between us and them. After all, ISPs want their customers to receive permission opt-in mailings. They trust us to screen all outgoing emails and only allow legitimate mailings to be sent.
In addition, all of your emails are delivered using SenderID, DomainKeys and SPF authentication standards which identifies your email as legitimate and authorized.
back to questions

Which of the following is most likely to cause an email to be blocked by an ISP or corporate filter: Content, volume, bounce percentage or black list-based filters?
In general content/HTML code and black lists are the most likely to trap your emails. Generally only organizations with very large lists – sending several hundred thousands of emails to a single ISP – are likely to have their emails filtered based on volume. For our large volume clients, our servers limits the volume of emails sent per hour to certain ISP's. If you conduct ongoing list hygiene, including removing hard bounces, unsubscribes, people filing spam complaints and minimize email addresses with bad syntax upon opting in, your bounce percentage should fall well below the danger zone with ISP's.
back to questions

Why Do ISP's keep blocking images?
You took a lot of time to create an email message template that uses a lot of color and images because we read that HTML converts better than plain text. But all that work is wasted because the big ISP's. like Yahoo! and Hotmail block everything but static images. Why are they doing this and what can be done to get them to show my images?

This is an issue that marketers are just going to have to accept and try to work with for now. The ISP’s main goal is to protect their customers, not to deliver your email, even if their customers requested it. They see images as doorways to many security problems, such as making phasing attacks more credible and opening a door to malicious downloads and increased spam.

ISP's. that disable images by default – meaning users have to change a setting to allow images to download automatically – have seen security problems decrease, prompting other ISP's. to follow suit. Don’t expect to see a change in this for the time being, at least not until authentication is adopted by all senders and considered a secure method of identifying legitimate email.

However, we can work around default image-blocking with these three strategies:
  • Instruct readers directly on how they can activate downloading
  • Cooperate with ISP's. that offer automatic downloading to reputable senders
  • Redesign your templates to show important content to your readers despite image-blocking.
back to questions

Designs
Other services use generic templates as a base for an email design, but you offer custom Branded designs, why?
First, custom branded designs are better recognized by your subscriber, so more likely to be opened and read. Secondly, we are able to apply html coding conventions specific to email marketing that assist in getting past spam and ISP filters plus show more content when default image blocking is on.
back to questions

Do we have to pay for a new template design for each new email broadcast?
No, once a custom branded template is designed, it can be used over again with new & different email content for future deliveries. Your template can be easily resized or modified.
back to questions

We do our own Ad Copy in-house or with an agency. Can we still use your services?
Absolutely! We will still design and use a custom branded template with an appropriate header and footer, plus we will take your ad copy and integrate it to the email body.
back to questions

Tracking & Reports
Can I see who has clicked a link in my email?
Yes! You can see a break-down of clicks for all the links in your email including where they clicked and when. This information made available to you can be vital to your email marketing stategy, helping you decide on future messages and drop dates.
back to questions

What is the average open rate for email newsletters?
There are dozens of variables that go into open rates - making the "average" question so difficult. That being said, we believe that open rates (measured using unique opens - meaning only one open per recipient is counted) for most newsletters should be in the 30 to 45 percent range, with most companies that are doing a good job probably falling into the 35-40% range. Companies using the double opt-in process, with mostly newer subscribers, offering extremely compelling content and following best practices can achieve open rates in the 45 to 50+ percent range.

Open rates have been declining a bit for a couple of reasons. Blocked images and preview panes mean that some emails are "viewed" but not counted as "opens." Additionally, as people's inboxes have gotten overwhelmed combined with them subscribing to more and more newsletters, people are making choices about which newsletters are of value and are then opening fewer - even though they may not unsubscribe.
back to questions

What is the average click-through rate for email newsletters?
The click-through rate (define) is important because without it, you don't get conversions. However, there's no single benchmark click-through rate, because CTRs depend on many factors: whether you send to a business or consumer audience, the kind of mailing you send, how relevant it is to your audience, how often you send, your opt-in process, your use of personalization and segmentation and dozens of other factors. And most significantly, how many links you have in your email and if you are providing content such as articles, whether you include the entire article within the body of the email or you have a teaser or snippet that requires subscribers to click through to a Web site to read.

Beyond that, many companies calculate and report CTRs differently - using total rather unique clicks. Many subscribers will click on multiple links, which means that CTRs based on "total" clicks are typically about two times higher than those based on "unique" clicks..

That being said, below are some ranges for average CTRs for permission-based house lists. CTRs that we cite are based on unique clicks (only one click per person is counted) and are calculated as: unique clicks/emails delivered:
  • B2B newsletters typically range from 5% to 15%. If yours are consistently below that level then among other things, you are probably providing content of little value to your subscribers. Or you may have most of the content within your email, not giving subscribers a reason or means to click-through to your site.
  • B2C promotional emails often range from about 2% to 12%. Emails with less than a 2% CTR may be a result of over mailing and questionable opt-in processes.
  • Highly segmented and personalized lists (B2B and B2C) are often in the 10% to 20% CTR range. Also, email messages with very strong content but sent to unsegmented lists, like many news or trend-type newsletters, are often in the 10%-15% range.
  • Trigger or behavior-based emails (emails that are sent to a recipient based on some behavior they showed, such as clicking on a product link, visiting a specific Web page, etc.) are often in the 15% to 50% range.
back to questions
joshua
Tips...
Motivate People to Sign Up for Your Newsletter with a Bonus.
An additional bonus can improve the chance that somebody will sign up for your newsletter significantly.
www.emailexperience.org
BBBOnline Reliability Program
S.A.M.E. (Support Adoption of Metrics for Email) Project
No Spam Policy
Return Path
Marketing Experiments Professional